Back to Search
Start Over
The elderly: still the 'invisible and forgotten' market segment
- Source :
- Journal of the Academy of Marketing Science. Fall, 1985, Vol. 13 Issue 4, p81, 20 p.
- Publication Year :
- 1985
-
Abstract
- The aged population requires products and services that are different from those of the population as a whole. Marketers who respond in proper fashion will be able to fill the product and service needs of the elderly at a reasonable profit. Promotion, price, product, place, and packaging plans are given that can be used by marketers to effectively meet the needs of the aged.
Details
- ISSN :
- 00920703
- Volume :
- 13
- Issue :
- 4
- Database :
- Gale General OneFile
- Journal :
- Journal of the Academy of Marketing Science
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.4571429