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Brand plans produce team players: ad agency touts low-cost pluses of partnerships.
- Source :
- Los Angeles Business Journal. July 4, 2016, p1, 2 p.
- Publication Year :
- 2016
-
Abstract
- Burger King made a splash when it announced its new Mac n' Cheetos concoction this month--Cheetos chips filled with creamy mac 'n' cheese. It is among a growing wave of [...]
- Subjects :
- Consumer electronics industry -- Alliances and partnerships
Advertising agencies -- Alliances and partnerships
Restaurant industry -- Alliances and partnerships
Advertising executives
Brand name products
Sony Corp. -- Alliances and partnerships
Burger King Corp. -- Alliances and partnerships
Consumer electronics industry
Subjects
Details
- Language :
- English
- ISSN :
- 01942603
- Database :
- Gale General OneFile
- Journal :
- Los Angeles Business Journal
- Publication Type :
- Periodical
- Accession number :
- edsgcl.459073888