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Greenwood's double update

Authors :
Wilson, Joyce
Source :
WWD. Dec 30, 1986, Vol. 152, pS20, 2 p.
Publication Year :
1986

Abstract

GREENWOOD'S DOUBLE UPDATE when Greenwood Mills, a 98-year-old, privately owned textile firm specializing in apparel and home furnishings fabrics and gray goods, decided to give its New York corporate marketing [...]

Subjects

Subjects :
Greenwood Mills Inc. -- Marketing
Audio-visual materials -- Usage
Electronic marketing -- Case studies
Textile industry -- Marketing
Business
Fashion, accessories and textiles industries
Retail industry

Details

ISSN :
01495380
Volume :
152
Database :
Gale General OneFile
Journal :
WWD
Publication Type :
Periodical
Accession number :
edsgcl.4594205

Tools

Authors Abstract Subjects Details