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How to Get Closer to Millennial Customers; Citizens Bank finds mobile-messaging system increases response rate with Gen Y applicants for student loans
- Source :
- American Banker. August 1, 2016, Vol. 126 Issue 8, 10
- Publication Year :
- 2016
-
Abstract
- Byline: Bryan Yurcan Millennials don't talk on the on the phone and don't write or answer emails, according to myriad surveys. So it's little surprise that Citizens Bank in Providence, [...]
Details
- Language :
- English
- ISSN :
- 00027561
- Volume :
- 126
- Issue :
- 8
- Database :
- Gale General OneFile
- Journal :
- American Banker
- Publication Type :
- Periodical
- Accession number :
- edsgcl.459643222