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Your renewal pitches are backfiring--here's why

Authors :
Riesterer, Tim
Source :
Sales & Marketing Management. November 1, 2016, 14
Publication Year :
2016

Abstract

'Challenge your prospects and customers' has become a selling mantra in recent years, as companies look to use edgy messaging to create the urgency to change and differentiate their solutions. [...]

Details

Language :
English
ISSN :
01637517
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.474659808