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The revolution will be layered: Pokemon Go shook up mobile retail in '16, when John Hanke, the brains behind the app, says we witnessed the birth of augmented reality
- Source :
- ADWEEK. February 20, 2017, Vol. 58 Issue 5, p16, 2 p.
- Publication Year :
- 2017
-
Abstract
- IT took less than eight weeks last summer for Pokemon Go to attract 500 million users (called 'trainers,' in the game's parlance), representing a scale that Facebook took six years [...]
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 58
- Issue :
- 5
- Database :
- Gale General OneFile
- Journal :
- ADWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.486869475