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SHOP LIFT; Six steps to elevate your agency--or whatever you call it

Authors :
Parekh, Rupal
Source :
AdAge. April 2, 2018, Vol. 89 Issue 8, 0034
Publication Year :
2018

Abstract

Byline: Rupal Parekh Talent evaporating. Procurement squeezing. Consultancies invading. The agency business sometimes tends to gripe about the same looming concerns for years. I covered these very topics in these [...]

Subjects

Subjects :
Advertising -- Methods
Advertising agencies -- Evaluation -- Social aspects -- Industry forecasts -- Demographic aspects
Advertising, marketing and public relations
Business, general

Details

Language :
English
ISSN :
00018899
Volume :
89
Issue :
8
Database :
Gale General OneFile
Journal :
AdAge
Publication Type :
Periodical
Accession number :
edsgcl.533454190

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