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SALES, MARKETING AND LIQUIDITY

Authors :
Kropp, Jaclyn
Source :
Agri Marketing. May, 2018, Vol. 56 Issue 4, p60, 1 p.
Publication Year :
2018

Abstract

For better or worse, marketing and sales efforts affect not only the profitability of a firm but also the firm's liquidity, or its ability to meet short-term financial obligations. More [...]

Subjects

Subjects :
Financial statements
Marketing
Accounts payable
Advertising, marketing and public relations
Agricultural industry
Business
Economics

Details

Language :
English
ISSN :
00021180
Volume :
56
Issue :
4
Database :
Gale General OneFile
Journal :
Agri Marketing
Publication Type :
Periodical
Accession number :
edsgcl.545022658

Tools

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