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Meta-analysis: integrating accumulated knowledge
- Source :
- Journal of the Academy of Marketing Science. January, 2018, Vol. 46 Issue 1, p9, 22 p.
- Publication Year :
- 2018
-
Abstract
- Abstract Building a foundation of marketing theory requires developing effective ways to aggregate research results. Meta-analyses that accumulate knowledge within a research domain is an important means for summarizing research [...]
Details
- Language :
- English
- ISSN :
- 00920703
- Volume :
- 46
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Journal of the Academy of Marketing Science
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.545432817
- Full Text :
- https://doi.org/10.1007/s11747-017-0570-5