An escalation of commitment perspective on allocation-of-effort decisions in professional selling

MLA

Mayberry, Robert, et al. “An Escalation of Commitment Perspective on Allocation-of-Effort Decisions in Professional Selling.” Journal of the Academy of Marketing Science, vol. 46, no. 5, Sept. 2018, p. 879. EBSCOhost, https://doi.org/10.1007/s11747-018-0591-8.

APA

Mayberry, R., Boles, J. S., & Donthu, N. (2018). An escalation of commitment perspective on allocation-of-effort decisions in professional selling. Journal of the Academy of Marketing Science, 46(5), 879. https://doi.org/10.1007/s11747-018-0591-8

Chicago

Mayberry, Robert, James Sanders Boles, and Naveen Donthu. 2018. “An Escalation of Commitment Perspective on Allocation-of-Effort Decisions in Professional Selling.” Journal of the Academy of Marketing Science 46 (5): 879. doi:10.1007/s11747-018-0591-8.