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BRANDS THAT TAKE A STAND: Purpose matters to consumers who believe with financial success comes responsibility to give back. Here's how one hair care company--that began in the co-founders' basement--is educating and empowering African girls to challenge traditionally held gender roles and become the women they want to be

Authors :
Joker, Kristin
Source :
Brand Packaging. July, 2018, Vol. 22 Issue 6, p6, 3 p.
Publication Year :
2018

Abstract

Originally from South Africa, AG Hair co-founder Lotte Davis was acutely aware of the disproportionate inequality and as a child she recalled witnessing 'some significant atrocities' and continual injustice toward [...]

Details

Language :
English
ISSN :
15583570
Volume :
22
Issue :
6
Database :
Gale General OneFile
Journal :
Brand Packaging
Publication Type :
Periodical
Accession number :
edsgcl.549158410