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BRANDS THAT TAKE A STAND: Purpose matters to consumers who believe with financial success comes responsibility to give back. Here's how one hair care company--that began in the co-founders' basement--is educating and empowering African girls to challenge traditionally held gender roles and become the women they want to be
- Source :
- Brand Packaging. July, 2018, Vol. 22 Issue 6, p6, 3 p.
- Publication Year :
- 2018
-
Abstract
- Originally from South Africa, AG Hair co-founder Lotte Davis was acutely aware of the disproportionate inequality and as a child she recalled witnessing 'some significant atrocities' and continual injustice toward [...]
Details
- Language :
- English
- ISSN :
- 15583570
- Volume :
- 22
- Issue :
- 6
- Database :
- Gale General OneFile
- Journal :
- Brand Packaging
- Publication Type :
- Periodical
- Accession number :
- edsgcl.549158410