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The Burger King Brand Kicks Off New AI Advertising Campaign

Source :
Entertainment Close-up. October 2, 2018
Publication Year :
2018

Abstract

The Burger King brand is testing a beta version of a new deep learning algorithm. According to a media release, by tapping into A.I. to create a new advertising campaign, [...]

Subjects

Subjects :
Burger King Corp. -- Technology application -- Marketing
Restaurant industry -- Marketing -- Technology application
Artificial neural networks -- Usage
Company marketing practices
Neural network
Technology application
Arts and entertainment industries

Details

Language :
English
Database :
Gale General OneFile
Journal :
Entertainment Close-up
Publication Type :
Periodical
Accession number :
edsgcl.556559267

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