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In search of excellence among business school professors: cowboys, chameleons, question-marks and quislings

Authors :
Piercy, Nigel F.
Source :
European Journal of Marketing. July-August, 1999, Vol. 33 Issue 7-8, p698, 9 p.
Publication Year :
1999

Abstract

Arguments that business professors in many schools have been mismanaged are presented. Failure in improving the conditions and income of business professors led to poor contribution to their professional groupings, their universities or to industry. This concern has to be recognized and addressed before the academic leadership in key business disciplines could be rebuilt and strengthened.

Details

ISSN :
03090566
Volume :
33
Issue :
7-8
Database :
Gale General OneFile
Journal :
European Journal of Marketing
Publication Type :
Academic Journal
Accession number :
edsgcl.55709192