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LAUNDRY GIANTS TAKE BATTLE TO DRY CLEANERS; FABRIC CARE: DRYEL, COMPETITORS EXPAND FINE WASHABLES' AREA

Authors :
Neff, Jack
Source :
Advertising Age. September 27, 1999, S16
Publication Year :
1999

Abstract

The leading players in laundry care are branching into the wider realm of fabric care, bringing with them millions of dollars in marketing support as they fashion new categories. Procter […]

Subjects

Subjects :
Industrial equipment and supplies industry -- Marketing
Toiletries industry -- Marketing
Soap and cleaning agents industry -- Marketing
Company marketing practices
Clorox Co. -- Marketing
Creative Products Resource -- Marketing
Procter & Gamble Co. -- Marketing

Details

Language :
English
ISSN :
00018899
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.55939571

Tools

Authors Abstract Subjects Details