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The Crazy, Rich Trail to Crazy Rich Asians' Box Office Success
- Source :
- Hollywood Reporter. December 17, 2018, Vol. 424 Issue 41, p104, 1 p.
- Publication Year :
- 2018
-
Abstract
- Warner Bros, faced two challenges In selling its late-summer rom-com Crazy Rich Asians. First, no major film had ever mounted a targeted campaign for Asian-Americans (including 1993's The Joy Luck [...]
Details
- Language :
- English
- ISSN :
- 00183660
- Volume :
- 424
- Issue :
- 41
- Database :
- Gale General OneFile
- Journal :
- Hollywood Reporter
- Publication Type :
- Periodical
- Accession number :
- edsgcl.568974041