Back to Search Start Over

The emotional review-reward effect: how do reviews increase impulsivity?

Authors :
Motyka, Scott
Grewal, Dhruv
Aguirre, Elizabeth
Mahr, Dominik
de Ruyter, Ko
Wetzels, Martin
Source :
Journal of the Academy of Marketing Science. November, 2018, Vol. 46 Issue 6, p1032, 20 p.
Publication Year :
2018

Abstract

Abstract A growing reliance on customer reviews prompts firms to develop strategies to encourage customers to post online reviews of their products. However, little research investigates the behavioral consequences of [...]

Subjects

Subjects :
Market research
Product evaluation -- Influence
Consumer behavior -- Research
Top rating
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
00920703
Volume :
46
Issue :
6
Database :
Gale General OneFile
Journal :
Journal of the Academy of Marketing Science
Publication Type :
Academic Journal
Accession number :
edsgcl.573714615
Full Text :
https://doi.org/10.1007/s11747-018-0585-6
Full Text Access
View/download PDF

Tools

Authors Abstract Subjects Details