Survey of new product forecasting practices in industrial high technology and low technology businesses

Authors :: Lynn, Gary s.
Schnaars, Steven P.
Skov, Richard B.
Source :: Industrial Marketing Management. Nov, 1999, Vol. 28 Issue 6, p565, 7 p.
Publication Year :: 1999
Abstract: Issues related to forecasting sales of high- and low-technology products are presented, focusing on the different methods used for both products. Topics include demonstrated preferences for internal, qualitative methods for high-technology and traditional quantitative market-research techniques for low-technology products.

Subjects :: High technology -- Marketing
Manufacturing industry -- Marketing
Marketing research -- Case studies
Business forecasting -- Research
Advertising, marketing and public relations
Business
Business, international

Tools