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Rivals launch in Manchester

Authors :
Crawford, Anne-Marie
Source :
Marketing. November 18, 1999, 6
Publication Year :
1999

Abstract

Two major newspaper publishers have locked horns in Manchester in a battle for the lucrative daily free sheet market by launching competitive titles on the same day. The tussle is [...]

Subjects

Subjects :
Associated Newspapers Holdings PLC -- Marketing
Guardian Media Group PLC -- Marketing
Tabloid newspapers -- Marketing
Newspaper publishing -- Marketing
Periodicals -- Marketing
Company marketing practices
Advertising, marketing and public relations
Business
Business, international

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.58518447

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