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Strategic Marketers Should Sit at the Board Table

Authors :
Adams, Louise
Source :
Ivey Business Journal Reprints. Jan-Feb, 2019, p2, 6 p.
Publication Year :
2019

Abstract

Every bottom line starts at the top. Traditionally, boards have brought particular strength to safeguarding the company and improving bottom-line performance. Now, it is time for boards to focus on [...]

Subjects

Subjects :
Boards of directors -- Membership
Marketing -- Forecasts and trends
Consumer behavior -- Forecasts and trends
Stockholders
BCG
Brand equity
Market trend/market analysis
Business, general
Business
Business, international

Details

Language :
English
Database :
Gale General OneFile
Journal :
Ivey Business Journal Reprints
Publication Type :
Academic Journal
Accession number :
edsgcl.595143949

Tools

Authors Abstract Subjects Details