Focusing on others before you shop: exposure to Facebook promotes conventional product configurations

Authors :: Hildebrand, Christian
Schlager, Tobias
Source :: Journal of the Academy of Marketing Science. March, 2019, Vol. 47 Issue 2, p291, 17 p.
Publication Year :: 2019
Abstract: Abstract Consumers' use of social media websites can serve fundamentally different motives, from merely sharing entertaining content, filling up spare time, to observing what friends are doing on social media. [...]

Subjects :: Online shopping -- Psychological aspects
Online social networks -- Usage -- Psychological aspects
Consumer preferences -- Psychological aspects
Advertising, marketing and public relations
Business
Facebook (Online social network) -- Usage -- Psychological aspects

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