S.C. Johnson stumbles with AllerCare introduction ;Heavy aroma leads to recall, while Clorox readies launch of similar line

Authors :: Neff, Jack
Source :: Advertising Age. February 21, 2000, Vol. 71, 22
Publication Year :: 2000
Abstract: Clorox Co. is positioning its Clorox FreshCare fabric refresher as an allergen-reducer as S.C. Johnson & Son struggles to recover from the market withdrawal of two items in its AllerCare [...]

Subjects :: S.C. Johnson and Son Inc. -- Marketing
Clorox Co. -- Marketing
Consumer goods industry -- Marketing
Toiletries industry -- Marketing
Soap and cleaning agents industry -- Marketing
Company marketing practices
Advertising, marketing and public relations
Business, general

Tools