Back to Search Start Over

Ad Guru Seeks Image for Citi's Asset Businesses

Authors :
Winokur, Cheryl
Source :
American Banker. March 23, 2000, Vol. 165 Issue 57, 1
Publication Year :
2000

Abstract

Stephen A. Cone has made a reputation by creating celebrity marketing campaigns, but finding the right spokesperson for Citigroup Inc.'s varied asset management businesses could be tough, even for him. [...]

Subjects

Subjects :
Citigroup Inc. (New York, New York) -- Marketing
Banking industry -- Marketing
Banking, finance and accounting industries
Business
Economics

Details

ISSN :
00027561
Volume :
165
Issue :
57
Database :
Gale General OneFile
Journal :
American Banker
Publication Type :
Periodical
Accession number :
edsgcl.60584317

Tools

Authors Abstract Subjects Details