Back to Search Start Over

Fast-feeders find sizzle by bringing on the bacon ;Consumers savor the flavor while operators embrace profit margin

Authors :
MacArthur, Kate
Source :
Advertising Age. March 27, 2000, Vol. 71, 12
Publication Year :
2000

Abstract

Having it your way at fast-food restaurants these days increasingly means with bacon. The industry has long used bacon as a way to spice up menus, but until recently, marketers [...]

Details

Language :
English
ISSN :
00018899
Volume :
71
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.61033557