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Fast-feeders find sizzle by bringing on the bacon ;Consumers savor the flavor while operators embrace profit margin
- Source :
- Advertising Age. March 27, 2000, Vol. 71, 12
- Publication Year :
- 2000
-
Abstract
- Having it your way at fast-food restaurants these days increasingly means with bacon. The industry has long used bacon as a way to spice up menus, but until recently, marketers [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 71
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.61033557