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Speech-based Ad Unit Adds New Revenue Stream
- Source :
- MEDIAWEEK. March 13, 2000, Vol. 10 Issue 11, 62
- Publication Year :
- 2000
-
Abstract
- SpeechWorks International, the Boston-based provider of conversational speech recognition technology and products for the telephone, today introduced the SpeechSpot, a speech-based ad unit that can be played over the phone. [...]
- Subjects :
- MapQuest.Com Inc. -- Contracts -- Product introduction -- Marketing
AnyDay.com -- Contracts
SpeechWorks International Inc. -- Product introduction -- Contracts -- Marketing
Direct marketing
Computer software industry -- Product introduction -- Contracts
Telephone services -- Product introduction -- Innovations
Restaurant industry -- Marketing -- Innovations -- Product introduction -- Contracts
Electronics industry -- Product introduction -- Contracts
Interactive media -- Innovations
Computer services industry -- Contracts -- Product introduction
Reservation systems -- Product introduction -- Innovations
Restaurants -- Product introduction -- Contracts -- Innovations
Telecommunications services industry -- Product introduction -- Contracts
Speech processing systems -- Product introduction -- Innovations
Interactive computer systems -- Innovations
Securities dealers -- Product introduction -- Innovations
Communications industry -- Product introduction -- Contracts
Company marketing practices
Interactive technology
Telecommunications services industry
Contract agreement
Computer services industry
Electronics industry
Advertising, marketing and public relations
Mass communications
Subjects
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 10
- Issue :
- 11
- Database :
- Gale General OneFile
- Journal :
- MEDIAWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.61243174