Who's Afraid of the BIG BAD MYSTERY SHOPPER? Done right, mystery shopping can be an invaluable tool for tightening up your retail operations, product line, brand promise--even your compliance. So why does the thought of it strike fear and loathing in the hearts of so many bank staff?

Authors :: Young, Kate
Source :: ABA Banking Journal. March-April, 2020, Vol. 112 Issue 2, p34, 4 p.
Publication Year :: 2020
Abstract: Customer A walks into one of your branches, looks around, asks a few questions, then opens an account. Customer B does the same thing, but through your website or mobile [...]

Subjects :: Banks (Finance) -- Rankings -- Evaluation
Call centers
Strikes
Banking, finance and accounting industries
Business

Tools