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Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing
- Source :
- Journal of the Academy of Marketing Science. May, 2020, Vol. 48 Issue 3, p351, 9 p.
- Publication Year :
- 2020
-
Abstract
- Author(s): John Hulland [sup.1] , Mark B. Houston [sup.2] Author Affiliations: (1) grid.213876.9, 0000 0004 1936 738X, Department of Marketing, Terry College of Business, University of Georgia, , Athens, GA, [...]
- Subjects :
- Advertising, marketing and public relations
Business
Subjects
Details
- Language :
- English
- ISSN :
- 00920703
- Volume :
- 48
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- Journal of the Academy of Marketing Science
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.619038286
- Full Text :
- https://doi.org/10.1007/s11747-020-00721-7