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General Mills adds Disney characters to fruit snacks line;Two-year deal includes tie-ins to new movies
- Source :
- Advertising Age. May 8, 2000, Vol. 71, 22
- Publication Year :
- 2000
-
Abstract
- General Mills is leveraging the power of the Disney brand to build its Betty Crocker fruit snacks. As part of a two-year deal with Walt Disney Co., General Mills will [...]
- Subjects :
- The Walt Disney Co. -- Marketing -- Services
General Mills Inc. -- Marketing -- Services
Saatchi & Saatchi -- Services -- Marketing
Advertising agencies -- Services
Food industry -- Marketing -- Services
Company marketing practices
Food and beverage production/distribution software
Advertising, marketing and public relations
Business, general
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 71
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.62058661