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Attention, Retailers! How Convenient Is Your Convenience Strategy?

Authors :
Seiders, Kathleen
Berry, Leonard L.
Gresham, Larry G.
Source :
Sloan Management Review. Spring 2000, Vol. 41 Issue 3, 79
Publication Year :
2000

Abstract

Congested parking lots, out-of-stock merchandise, interminable checkout lines, indifferent sales help or no help at all--once these were facts of life that retail customers reluctantly tolerated. Now customers enjoy more [...]

Details

Language :
English
ISSN :
0019848X
Volume :
41
Issue :
3
Database :
Gale General OneFile
Journal :
Sloan Management Review
Publication Type :
Academic Journal
Accession number :
edsgcl.62280559