TREND-AWARE BRANDS CAN FUTURE-PROOF THEIR AD STRATEGIES; SCHOOL REPORTS 2019 Over the past two decades, the number of advertisers has dropped steadily while the amount of creative executions has increased. With more ads out there, brands need to work harder and smarter to stand out

Authors :: Patel, Fal
Source :: Campaign. April 16, 2019, 33
Publication Year :: 2019
Abstract: Byline: Fal Patel, head of agencies, Nielsen A lot has changed in the past 20 years. In the year that Shakespeare in Love won best picture at the Oscars, Britney [...]

Subjects :: Endorsement advertising -- Statistics
Corporate sponsorship -- Statistics
Brand name products -- Statistics
Advertising, marketing and public relations
Business
Business, international
Mass communications

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