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Managing international joint venture relationships: a longitudinal perspective

Authors :
Hyder, Akmal S.
Ghauri, Pervez N.
Source :
Industrial Marketing Management. May, 2000, Vol. 29 Issue 3, p205, 14 p.
Publication Year :
2000

Abstract

Research indicates a direct relationship between the level of committed resources in an international joint venture and the level of familiarity between the partners. Studies were based on the formation and development of joint ventures between India and Sweden.

Subjects

Subjects :
Joint ventures -- Research
International business enterprises -- Research
Advertising, marketing and public relations
Business
Business, international

Details

ISSN :
00198501
Volume :
29
Issue :
3
Database :
Gale General OneFile
Journal :
Industrial Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.62763462

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