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MASS MEDIA STAGES A COMEBACK
- Source :
- Supermarket Business. April 15, 2000, Vol. 55 Issue 4, 121
- Publication Year :
- 2000
-
Abstract
- Decried as too fragmented to matter and too expensive to afford, television buys an now be targeted by product and brand. Outside of trade promotion, TV advertising is the single-largest [...]
- Subjects :
- Nielsen Media Research Inc. -- Reports -- Statistics
Television broadcasting industry -- Statistics
Marketing research firms -- Reports -- Statistics
Television advertising -- Statistics
Television broadcasting -- Statistics
Marketing industry -- Statistics
Business
Food and beverage industries
Retail industry
Subjects
Details
- Language :
- English
- ISSN :
- 01965700
- Volume :
- 55
- Issue :
- 4
- Database :
- Gale General OneFile
- Journal :
- Supermarket Business
- Publication Type :
- Periodical
- Accession number :
- edsgcl.63699820