Back to Search
Start Over
2020 Programmatic Connected TV/OTT report: 70% rise in ad spend despite COVID-19 pandemic; 72% of US households now reachable
- Source :
- PR Newswire. November 16, 2020
- Publication Year :
- 2020
-
Abstract
- Programmatic OTT/CTV advertising marketplace continues rapid growth in 2020 despite ad fraud rates hovering around 20%; Apple TV gains significant market share, but Roku remains the top OTT/CTV device PALO [...]
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- PR Newswire
- Publication Type :
- News
- Accession number :
- edsgcl.641921919