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Skipping Theaters? Studios Weigh Risks of PVOD: While (most) megabudget tentpoles are being held back for a big-screen release, higher-priced home entertainment fare is becoming the industry standard for a wide array of titles that cannot wait out the pandemic

Authors :
Mcclintock, Pamela
Source :
Hollywood Reporter. October 21, 2020, Vol. 426 Issue 28, 8
Publication Year :
2020

Abstract

In the late 1980s, Hollywood marketers tossed aside a legacy of secrecy and turned box office grosses into public sport. Entertainment Tonight began doing spots on the weekend's top-grossing films. [...]

Details

Language :
English
ISSN :
00183660
Volume :
426
Issue :
28
Database :
Gale General OneFile
Journal :
Hollywood Reporter
Publication Type :
Periodical
Accession number :
edsgcl.642147338