Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

MLA

Li, Fangfang, et al. “Social Media Marketing Strategy: Definition, Conceptualization, Taxonomy, Validation, and Future Agenda.” Journal of the Academy of Marketing Science, vol. 49, no. 1, Jan. 2021, p. 51. EBSCOhost, https://doi.org/10.1007/s11747-020-00733-3.

APA

Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49(1), 51. https://doi.org/10.1007/s11747-020-00733-3

Chicago

Li, Fangfang, Jorma Larimo, and Leonidas C. Leonidou. 2021. “Social Media Marketing Strategy: Definition, Conceptualization, Taxonomy, Validation, and Future Agenda.” Journal of the Academy of Marketing Science 49 (1): 51. doi:10.1007/s11747-020-00733-3.