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Winning with the 'guerrilla'

Authors :
Wortman, Leon A.
Source :
Business Marketing. July, 1988, Vol. 73 Issue 7, p70, 4 p.
Publication Year :
1988

Subjects

Subjects :
Sales management -- Social aspects
Advertising, marketing and public relations
Business

Details

ISSN :
1087948X
Volume :
73
Issue :
7
Database :
Gale General OneFile
Journal :
Business Marketing
Publication Type :
Periodical
Accession number :
edsgcl.6568408

Tools

Authors Abstract Subjects Details