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Magazine Forecast; The lure of multimedia: Print publishers are caught up in the swirl of multimedia opportunities and pitfalls; through an exclusive survey, interviews, hot-button areas and predictions, this Special Report examines the industry's next steps

Authors :
Selinger, Iris Cohen
Source :
Advertising Age. October 23, 2000, Vol. 71, S1
Publication Year :
2000

Abstract

When media monolith Time Inc. launched a new magazine title or changed its advertising sales strategy, the publishing industry would stand up and notice. Innovation was driven from within the [...]

Details

Language :
English
ISSN :
00018899
Volume :
71
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.66448504