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Magazine Forecast; The lure of multimedia: Print publishers are caught up in the swirl of multimedia opportunities and pitfalls; through an exclusive survey, interviews, hot-button areas and predictions, this Special Report examines the industry's next steps
- Source :
- Advertising Age. October 23, 2000, Vol. 71, S1
- Publication Year :
- 2000
-
Abstract
- When media monolith Time Inc. launched a new magazine title or changed its advertising sales strategy, the publishing industry would stand up and notice. Innovation was driven from within the [...]
- Subjects :
- Time Inc. -- Mergers, acquisitions and divestments
AOL Inc. -- Mergers, acquisitions and divestments
Online services -- Mergers, acquisitions and divestments
Periodical publishing -- Mergers, acquisitions and divestments
Periodicals
Cable television/data services
Online services
Company acquisition/merger
Advertising, marketing and public relations
Business, general
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 71
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.66448504