Back to Search
Start Over
Innovation in the digital economy: a broader view of its scope, antecedents, and consequences
- Source :
- Journal of the Academy of Marketing Science. July, 2021, Vol. 49 Issue 4, p627, 5 p.
- Publication Year :
- 2021
-
Abstract
- Author(s): Alina Sorescu [sup.1] , Martin Schreier [sup.2] Author Affiliations: (1) grid.264756.4, 0000 0004 4687 2082, Texas A&M University, , College Station, TX, USA (2) grid.15788.33, 0000 0001 1177 4763, [...]
- Subjects :
- Advertising, marketing and public relations
Business
Subjects
Details
- Language :
- English
- ISSN :
- 00920703
- Volume :
- 49
- Issue :
- 4
- Database :
- Gale General OneFile
- Journal :
- Journal of the Academy of Marketing Science
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.667704934
- Full Text :
- https://doi.org/10.1007/s11747-021-00793-z