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Keep goals in mind to measure return on e-mail marketing
- Source :
- BtoB. November 20, 2000, Vol. 85 23
- Publication Year :
- 2000
-
Abstract
- To calculate a return on investment from your e-mail program, start with your goal and work backward. ``If your goal is to turn prospects into customers, there are a variety [...]
- Subjects :
- Circle.com -- Management
Business consultants -- Services
Online services -- Usage -- Services
Marketing industry -- Management -- Services
Marketing consultants -- Services -- Usage
Advertising, marketing and public relations
Business
Cable television/data services
Company business management
Online services
Management
Usage
Services
Subjects
Details
- Language :
- English
- ISSN :
- 15302369
- Volume :
- 85
- Database :
- Gale General OneFile
- Journal :
- BtoB
- Publication Type :
- Periodical
- Accession number :
- edsgcl.67336625