Can Lawyers Pass Consumer Hiring Tests? Your potential clients have come to expect a consumer-friendly experience when finding, vetting and hiring lawyers.

Authors :: Greenwald, Carol Schiro
Source :: Law Practice. July-August, 2021, Vol. 47 Issue 4, p58, 6 p.
Publication Year :: 2021
Abstract: Walking through the Edinburgh airport in 2008, I saw an IBM advertisement that said: "Stop selling what you have. Start selling what they need." True men, truer now. Today consumers [...]

Subjects :: Consumer preferences -- Management
Internet/Web advertising -- Usage
Customer relationship management -- Methods
Client development -- Methods
Customer relationship management
Company business management
Internet/Web advertising

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