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The big : e-commerce is making the customer more powerful and demanding. Some airlines are changing the way they do business; others may find themselves out of the game altogether unless they act quickly

Authors :
Walker, Karen
Source :
Airline Business. November 2000, 85
Publication Year :
2000

Abstract

The e-customer is a fearsome animal. Thanks to the Internet, he can shop from the comfort of his own home, instantly compare services and prices, and switch brands according to [...]

Details

Language :
English
ISSN :
02687615
Database :
Gale General OneFile
Journal :
Airline Business
Publication Type :
Periodical
Accession number :
edsgcl.68145563