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Clorox Co. tumbles after P&G ; Marketer lowers earnings estimates, shifts emphasis back to core brands
- Source :
- Advertising Age. December 18, 2000, Vol. 71, 56
- Publication Year :
- 2000
-
Abstract
- Clorox Co., which has styled itself a ``fast follower'' in new products, now is following Procter & Gamble Co. by lowering earnings forecasts and launching a ``back-to-basics'' movement. In a [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 71
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.68500630