CONCEIVE AND CREATE: A mutual understanding of color technology is critical to rapid, accurate and competitive product development

Authors :: Harris, Ron
Rajaraman, Hari
Corp, Chroma Color
Source :: Plastics Engineering. Nov-Dec, 2021, Vol. 77 Issue 10, p32, 3 p.
Publication Year :: 2021
Abstract: Numbered samples are among the tools professionals use when developing accurate color formulations. Designers, compounders and other professionals who work with color commercially understand that while everyone has a vision [...]

Subjects :: Plastics industry -- Product development
Consumer behavior
Color science -- Psychological aspects
Plastics -- Psychological aspects -- Optical properties
Business
Chemicals, plastics and rubber industries
Chemistry

Tools