Back to Search
Start Over
McDonald's varies menu, promos
- Source :
- Advertising Age. January 22, 2001, Vol. 72, 4
- Publication Year :
- 2001
-
Abstract
- McDonald's Corp. is emphasizing ongoing variety over quickie promotions in its 2001 marketing plan to spice up dull sales. At the heart of the plan is the burger chain's New [...]
- Subjects :
- Advertising, marketing and public relations
Business, general
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 72
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.69543931