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Mediology: the futility of tube-bashing

Authors :
Papazian, Ed
Source :
Marketing & Media Decisions. February, 1989, Vol. 24 Issue 2, p75, 1 p.
Publication Year :
1989

Abstract

MEDIOLOGY THE FUTILITY OF TUBE-BASHING I, try to be neutral, but it seems to me that the print media are deluding themselves with their ongoing barbs against television. Recent anti-tv [...]

Subjects

Subjects :
Television advertising -- Research -- Analysis
Advertising research -- Analysis -- Research
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
01954296
Volume :
24
Issue :
2
Database :
Gale General OneFile
Journal :
Marketing & Media Decisions
Publication Type :
Periodical
Accession number :
edsgcl.7039882

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