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Ad Unit Guidelines Get Good Feedback
- Source :
- Brandweek. March 19, 2001, Vol. 42 Issue 12, 30
- Publication Year :
- 2001
-
Abstract
- Industry reaction to the Internet Advertising Bureau's (IAB) new voluntary guidelines for interactive marketing units--such as the large messaging-plus ads and pop-ups--continues to be positive. According to a survey conducted [...]
- Subjects :
- Interactive Advertising Bureau UK Ltd. -- Laws, regulations and rules
American Association of Advertising Agencies -- Laws, regulations and rules
Advertising agencies -- Laws, regulations and rules
Advertising, marketing and public relations
Business
Retail industry
Government regulation
Laws, regulations and rules
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 42
- Issue :
- 12
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.72291935