LibConnect: What Academic Libraries Need to Know About Implementing a CRM Platform

Authors :: Gray, Brian
Starkey, Jennifer
Source :: Computers in Libraries. September, 2022, Vol. 42 Issue 7, p14, 5 p.
Publication Year :: 2022
Abstract: Customer relationship management (CRM) systems are knowledge-sharing platforms developed for companies to track and measure client relationships. Higher education has increasingly adopted CRM platforms to manage student engagement, personalize students' [...]

Subjects :: University and college libraries -- Customer relations
Customer relationship management -- Methods
Data security -- Methods
Customer relationship management
Data security issue
Computers
Library and information science

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