Psychographics revisited: the birth of a technique

Psychographics, which uses psychological, sociological, and anthropological factors to define how the segmentation of market groups affects the reasons for making a decision about a ideology, person, or product, was created in an attempt to improve decision making research when demographics do not give enough information. The first psychographics survey was done in 1965. Psychographics enables researchers to use large samples of people for study. Media content analysis is currently being done with a new psychographics technique. Using pragmatic psychological, sociological, and anthropological elements. Q analysis is utilized, and the result is a segmented media. Possible audience size can be predicted, along with the qualities of the audience. The technique can also discover which media will be effective.