Back to Search
Start Over
McDonald's flips business strategy; With an eye to doubling U.S. sales, burger giant vows to keep it simple
- Source :
- Advertising Age. April 2, 2001, Vol. 72, 1
- Publication Year :
- 2001
-
Abstract
- After investing more than $1 billion in its ``Made For You'' program to bring more variety to its menu, McDonald's Corp. is now doing an about-face. Simplicity is the new [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 72
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.72873549