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Stemming a Slide: A Lesson From the Red Sox

Authors :
Clancy, Kevin J.
Kelly, Lois
Source :
Brandweek. April 2, 2001, Vol. 42 Issue 14, 17
Publication Year :
2001

Abstract

We live in an anxious time, with one company after another reporting lower-than-expected revenues and profits, layoffs, and, even worse, decisions to fold the business. Yet if companies took a [...]

Details

Language :
English
ISSN :
10644318
Volume :
42
Issue :
14
Database :
Gale General OneFile
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
edsgcl.72981550