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Companies increase brand awareness through giving programs

Authors :
SKLAR, MARC
Source :
The Business Journal - Serving Phoenix & the Valley of the Sun. April 6, 2001, Vol. 21 Issue 28, 18B
Publication Year :
2001

Abstract

Branding is a trend in corporate giving that is visible everywhere. You can find the logos of corporate givers next to those of the charities they support on banners, brochures, [...]

Details

ISSN :
08951632
Volume :
21
Issue :
28
Database :
Gale General OneFile
Journal :
The Business Journal - Serving Phoenix & the Valley of the Sun
Publication Type :
Periodical
Accession number :
edsgcl.73960462